Invitation to submit a tender for ‘Creating a Brand for the Greensand Country’

Written by Lisa King on . Posted in Greensand Country Landscape Partnership, Job vacancies, Latest News

The Greensand  Country Landscape Partnership is an exciting Landscape Partnership project focused on the Greensand Ridge in Bedfordshire, led by the Bedfordshire Rural Communities Charity and the Greensand Trust.  ‘Greensand Country’ is an island of distinctive, beautiful and loved countryside, based on a band of higher ground stretching from Leighton Buzzard to Gamlingay, rising out of the surrounding clay vales. It contains all of Bedfordshire’s remaining heathland, more than half of its woodland, and more surviving historic parkland than any other landscape in the country, often surrounding notable manor houses. This landscape character is a legacy of its underlying Greensand geology, which led to much of it being regarded as ‘marginal land’ not suitable for agriculture, as well as its management over centuries by major estates. The area is one of Natural England’s distinct ‘National Character Areas (NCA 90 – The Wooded Greensand Ridge).

As part of our Development stage we commissioned a Landscape Character Assessment and an Audience Development and Interpretation plan (ADIP).  These both told us unequivocally that this is an under-recognised and under-appreciated landscape.

We want to create a coherent landscape which people identify and where we can tell a joined up story.

The term ‘Greensand Country’ has been adopted by the Greensand Country Landscape Partnership (GSCLP) to encompass the entire landscape and create a shared identity.

We now need create a brand for the Greensand Country; a logo; branding guidelines and a marketing and communications plan.

If you would like to submit a tender for this work, please ask for further details from:

Claire Poulton.

Programme Manager
Greensand Country Landscape Partnership

Lisa King

Lisa King

For further information contact Lisa King on 01234 832643.

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